GreekFashionRoom - Netstudio

Elegant, Boho and Ethnic Greek Designers at GFR

Greek Fashion Room opened in April 2014 in the Medieval City of Rhodes. The concept of the store was in essence, the promotion of designers wanting to start their career in Greece.

You will find in GFR the collections of the most promising Greek fashion designers. Clothes, Jewellery, Accessories.

Platform change

We published the 1^st Greek Fashion Room in 2016 on Drupal 7. With the lifecycle of Drupal 7 coming to an end (November 2021), and with the Greek Fashion Room no longer a new startup, but a very successful business, redesign and technical upgrade became a must.

Apart from changing the aesthetics of the website, we changed the infrastructure. The new website was built on Netstudio's custom e-commerce platform, where we achieved extremely rapid loading speeds (server response time of less than 200ms), ease of administration, automations and many more.

One of the most important improvements we made to Findastic^TM is its ability to show the right results even if searches are mispelled, greeklish or even synonyms. E.g. try searching for white dresses or white dreses and you'll get the right results in both ways!

Amazingly Fast Findastic^TM Search Results

Instant Findastic^TM Filtering

Stock notification

If a product is out of stock, it allows users to enter their email and get notified when it's available again.

stock notification example

Courier Automation

Courier vouchers are created automatically through the admin area of the website and users see their order tracking inside the website.

Courier integration example

Physical store stock management

The online store emerged to a mini ERP monitoring the stock levels on both company's storehouses.

Credit card save example

Users may save their credit card details for faster checkout

Users can place their orders quickly and easily without compromising security, as we only save a credit card token, not the full credit card details.

Credit card save example

CRM Capabilities

Website administrators have immediate access to customers profiles. Besides order history, they can see total number of orders, average order size, most purchased products, total revenue and more.

CRM profiles example